10 October 2023

In today’s digital landscape, the ability to distinguish fact from disinformation has never been more critical. With the proliferation of disinformation and misleading narratives, it’s imperative that individuals and businesses alike possess the necessary digital skills to discern the truth. This skill set is not only vital for responsible citizenship but also holds immense importance for businesses in the modern era.

The Challenge of Disinformation

Disinformation has become a pervasive issue in the digital age. Misleading information and fabricated stories can spread like wildfire across social media platforms, affecting public perception and even swaying financial markets. To combat this challenge, individuals must develop the skills to critically evaluate online content.

The Need for Digital Literacy

Digital literacy is at the heart of the solution. It encompasses a range of skills, including the ability to fact-check information, identify credible sources, and spot red flags that indicate potential disinformation. These skills empower individuals to make informed decisions and avoid falling victim to false narratives.

Businesses and Digital Skills

For businesses, investing in digital literacy among their employees is not just a matter of responsibility; it’s a strategic imperative. In a world where reputation and trust are paramount, the spread of disinformation can have dire consequences. Companies need to protect their brand integrity by ensuring their workforce is equipped to navigate the digital landscape effectively.

Enhancing Brand Reputation

Businesses that invest in digital skills for their employees can take proactive steps to verify the information they encounter online. This, in turn, helps protect their reputation and build trust with customers and stakeholders.

Mitigating Risk

Additionally, the ability to identify disinformation can mitigate risks associated with misinformation, which can impact stock prices, damage relationships with partners, or lead to costly legal battles. Being proactive in addressing disinformation is not just a matter of ethics; it’s also a smart business move.


In a world where information is easily accessible but not always reliable, digital skills have become indispensable. The ability to identify disinformation is not only a crucial life skill but also a business necessity. By investing in digital literacy, businesses can protect their brand, enhance their reputation, and navigate the digital age with confidence. As we move forward, let us recognize the importance of equipping ourselves and our teams with the skills needed to discern truth from deception in the ever-evolving digital landscape.

A Free Webinar

21 Academy will be holding a 60-miute free webinar which will be delivered by Dr. Kari Kivinen on 15 November 2023. The webinar will also shed light on the intersection of AI and disinformation. Participants will discover how AI technologies can be both a boon and a challenge when it comes to addressing disinformation in the business sector. We will explore what ChatGPT, a powerful AI model, can and cannot do in the context of identifying disinformation, helping attendees make informed decisions about its applications. More information about the webinar from the link below.